ROOTS

ROOTS Farm & Forest School in Georgetown and Townsend, Delaware, creates spaces where children learn through nature—immersing themselves in the rhythms of the farm, the forest, and community. When they approached us, they needed a brand identity that could capture the heart of what they do: education rooted in growth, curiosity, and care for the natural world.

Our creative direction focused on authenticity and warmth. We designed a logo that felt hand-grown rather than manufactured—something that could live just as comfortably on a farm sign as it could on a child’s t-shirt or community flyer. The typography and organic lines evoke connection and balance, while the color palette draws from earth tones and natural textures found across their homestead environments.

More than a design exercise, this project was about giving visual form to a movement—one that helps children see learning not as a task, but as an adventure through nature. It stands as one of our most rewarding collaborations, celebrating a community committed to nurturing both roots and growth.

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